Build a Culture of Accountability


Does this sound familiar?

No matter how many times you ask your employees, no matter how many times you show them how, you can’t get them to consistently do what you’re asking.

If this is the case, you probably don’t have a culture of accountability in your business, and it’s slowing your growth.


Let’s walk through how you can improve this in your business so you can start to grow quicker.

I was talking to one of my clients last week, and he was complaining about this exact issue. I asked him to tell me a little more about what was going on. They are trying to sell more, so they’re asking their project managers to collect testimonials, referrals, and case studies from their customers.

I said “Great! Who’s accountable for that?”

And he started to name off seven employees.

He’s telling me about his project managers who work with his customers, and I said “They’re responsible for collecting referrals. Who is accountable?

Again, he said that they were the ones who were accountable. This is the problem that a lot of companies have. When you have too many people who are accountable for the same thing, no one is accountable.


What I introduced him to is the concept of making one person accountable.


That person’s job is to actually count who is doing what. In this particular case, did these seven employees collect their testimonials and case studies? They bring that information to management, and highlight if it is not happening. That person is accountable, and the thing that you want to remember is ‘one throat to choke’.


If progress on this front isn’t happening at my client’s company, we know exactly who’s accountable for it.

We can go to that person and ask ‘why isn’t this happening, and why haven’t you brought it to our attention?’

Now that person is now accountable, and they’re going to keep the employees who are responsible for going to the customers and collecting this information.

They’re going to keep them in line, and track all of that data. Now the employees are going to understand that they’re being monitored to the sense of ‘this is important, we are managing this, and we are measuring this because it matters to the company’s growth’.


If you’re looking to increase the accountability culture in your business, and you want help, I’d love to chat with you.

Feel free to reach out or book a time to speak below.

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